sERvices
Let’s make your story clear, compelling, and effective.
What I Do
Strategic messaging & brand development
Craft your organization’s core narrative with value propositions, messaging frameworks, and brand voice guidelines that resonate with diverse audiences and align with your mission.
Communications strategy & planning
Build comprehensive comms strategies that work. From audits to implementation roadmaps, I’ll help you optimize channels, develop editorial calendars, and create sustainable systems for success.
Editorial leadership
Leverage my 20+ years of journalism experience for content audits, editorial management, and style guide development. I provide the strategic oversight that ensures quality and consistency across all your communications.
Content strategy & owned media
Maximize your organizational channels with strategic content planning, website optimization, and compelling storytelling that engages your community and drives action.
Press relations & earned media
Get your story in front of the right audiences. I provide press release development, media outreach strategy, and spokesperson preparation to help you secure meaningful coverage.
Workshops & training
Build your team’s capacity with customized workshops and targeted training that empowers staff and board members to communicate with confidence.
Content creation
When you need expertly crafted content, I deliver website copy, impact reports, grant language, and articles that capture your voice and advance your goals.
Portfolio
At heart, I’m a writer and editor first. As a journalist, I’ve authored thousands of published newspaper articles, magazine features and digital stories, including pieces that garnered national first-place journalism awards. As an editor, I’ve managed content for annual reports, special-section magazines, and visitors guides.
Some of my best storytelling happens behind the scenes as I ghost-write and co-produce high-profile assets — including bios, op-eds, blog posts, presentations, and book chapters — for executive thought leaders.
Deliverables for clients include foundational tools that help organizations define their voice and achieve the visibility they need to make an impact within existing capacity and budgets. These include messaging toolkits, value propositions, editorial style guides, channel optimization, web copy and content strategies.
Testimonials
“Working with Kera and Nicky was effectively seamless and flawless experience. From the proposal and contract negotiation phase, to our kick off planning calls, to the nitty gritty get-to-work details, KAP was prepared, organized, resourceful, attentive, creative and responsive. Agendas, timeframes, goals and deadlines were kept. Documentation was superb. Commitments were fulfilled. Fun was had too!” – Melissa Mahoney, executive director, Monterey Bay Fisheries Trust
“Kera was kind, effective, democratic and thorough. I felt our communications were managed with ease and support.” – Michelle Magdalena Maddox, Creative Director, Studio Magdalena
“I genuinely enjoyed the ease and flow of working with Kera and her expertise and professionalism. [We achieved] greater clarity in describing who we are as an organisation and clear messages that can be adapted based on who we are connecting with.” – Genevieve LeBlanc, Board President, Everyone’s Harvest
“Kera first took time to get to know us, our intentions, and our goals; we felt heard and understood. Then Kera shared invaluable wisdom and strategies accordingly, helping us shift our intentions into actions that felt heartfelt, focused, and clear. Thank you, Kera, for being our sounding board and guide through the world of communications and branding for our podcast and social media goals!” – Laura H. and Joy H., podcast producers