by Kera Abraham Panni | Jul 3, 2026 | Brand voice & identity, Case studies, Communication tools, Nonprofit communications, Social impact organizations
In second grade, I finished a spelling test early and started reading the dictionary. My teacher accused me of cheating. I told her I wasn’t checking my answers — I literally just wanted more words. Four decades later, I still read style manuals for fun. So one...
by Kera Abraham Panni | Jun 23, 2025 | Brand voice & identity, Community building, Storytelling & narrative
In my living room, by the kids’ instruments and the dog’s favorite chill spot, lives a Swedish ivy with a presidential lineage. This trailing plant — with shiny green leaves and ambitious stems that cascade over the pot’s edges — began as a cutting from my...