Kera Abraham Panni
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The presidential ivy with a marketing lesson

The presidential ivy with a marketing lesson

by Kera Abraham Panni | Jun 23, 2025 | Brand voice & identity, Community building, Storytelling & narrative

In my living room, by the kids’ instruments and the dog’s favorite chill spot, lives a Swedish ivy with a presidential lineage. This trailing plant — with shiny green leaves and ambitious stems that cascade over the pot’s edges — began as a cutting from my...

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